Through the integration of pioneering materials, the build was designed to strike a balance between contemporary design and historic style. The product behind the concept was Wienerberger’s Smeed Dean London Stock brick – chosen for the project to complement the architectural character of traditional brickwork that has been used throughout the capital, including prestigious landmarks such as Buckingham Palace and the Tower of London. The brick is composed of a truly unique combination of materials; local chalk, brick earth, town ash and clinker preserved from the fire grates of Victorian London – giving it its celebrated look and finish.
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