PureGym, Nationwide

Since opening its first gym in 2009, PureGym has rapidly grown into the UK’s leading gym operator by using a simple, low-cost, scalable business model. In doing so, PureGym has achieved a significant cost advantage that supports a low-cost membership offering, attracting 1.6 million members at over 370 sites and making it the UK’s largest gym operator.

Challenge

As part of its growth plan, PureGym has closely examined its development strategy with a specific focus on driving efficiencies and keeping operating costs to a minimum whilst maintaining the highest quality and safety standards.

This led to the desire to allow 24/7 gym access for members, providing flexibility for customers and from a commercial perspective, optimising the use of all sites at all times.

However, this challenge also comes with safety and security considerations.

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Pure Gym People Flow - Case Studies - Meesons