G-Shock, Carnaby Street

Armourcoat’s modular panel system ArmourFX has been specified to stunning effect at the new G-Shock store on London’s Carnaby Street by Double Retail.

The new flagshop concept store was designed to physically interpret the core values of the brand and clearly segment G-Shock’s extensive product range.Through the careful use of lighting and materials, such as slate flooring, hot rolled steel surfaces and concrete wall panels from ArmourFX,the environment is an embodiment of G-Shock toughness.The store has elevated this premium offering and created a versatile future-proof space adaptable for specific collections and product launches.

ArmourFX concrete effect panels are ideal for a deconstructed urban look for contemporary projects. The panels offer a wealth of design options to achieve a distinctive industrial style including distressed effects or recessed ‘shutter’ markings.

Off-site construction is fast becoming the method of choice for both contractors and their clients with projects under tight deadlines for completion, or where it is impractical to work with ‘wet’ plastering trades on site. ArmourFX modular solutions can be highly customized to suit the client, sent directly to site and installed in a few hours.

Photography: © Max McClure