Fitzroy Place, London

THE PROJECT

Fitzroy Place has been described as the most significant development in Fitzrovia for over 50 years. This area is fast becoming an important creative hub in the heart of the British capital, with a variety of designers, art galleries and advertising agencies being based in the area. Fitzrovia has the feel of a forgotten space in amongst the hectic London lifestyle, with lots of beautiful older buildings mixed with trendy new cafes, coffee shops and restaurants. The project’s award-winning architects, Lifschutz Davidson Sandilands and Sheppard Robson, worked together to produce the masterplan for Fitzroy Place, located on the site of the former Middlesex Hospital, that grows naturally from its surroundings.

Centred around the first new square in London W1 for over 100 years, Fitzroy Place comprises of over 230 private residences and two new office addresses with complementary retail and restaurant offerings. With interiors designed by acclaimed interior architects Johnson Naylor, the apartments dovetail elegant simplicity and classical style with ultra efficient smart home technology.

THE PRODUCT

Here at The Safety Letterbox Company, we are delighted to have worked on such a prestigious project where multiple banks of mailboxes are interestingly located throughout the project within the lobby area and mail room, in both freestanding and wall recessed arrangements , creating a visually interesting statement to compliment colour, tone and materials used within the project. As with all aspects of this project, the design and creative element is paramount throughout with great attention to detail.

The particular model mailboxes were chosen for their strength, aesthetics and ability to create bespoke sizes , providing a clean and minimalistic design style. The product has been customised to meet the specific space availability at the project and finished with a high end powder coating bronze finish.

To combine with the clean design of the mailbox, laser cut lettering was produced by The Safety Letterbox Company using a bespoke font created specifically for the Fitzroy Place project. The lettering allows for easy identification of their individual mailbox to quickly retrieve their deposited mail. They are slightly recessed into the door but raised also to the front face to provide a 3 dimensional appearance.

THE SAFETY LETTERBOX COMPANY

As always we are able to provide mailboxes for any site profile and budget, from bespoke high end solutions with unique features, through to affordable budget solutions, we have over 150 models in our standard range available to provide full flexibility as required.

All products in the standard Safety Letterbox Company range are designed, manufactured, powder coated and finished in our South Wales factory. All Safety Letterbox products are completely designed, manufactured, powder coated and finished in our factory in South Wales, UK.