Bikesoup to open flagship store in Westfield

Retail Lighting Project completed with one of our wholesale partners BEM Finchley.

Bikesoup is to launch its flagship store in Westfield, London, in early November.

Founded by the late Anthony Auty and backed by retail entrepreneur and Dragons Den investor Touker Suleyman, Bikesoup is a one-stop shop for second-hand bikes and equipment.

Suleyman said: “In the aftermath of the pandemic Tom, Tej and I saw an exciting up rise in cycling and the community culture that comes with it. It brought back many memories of cycling as a child and later in life with our own children.

“We noticed a significant gap in the market to provide London cyclists with a premium, same-day servicing, bike shop in West London. We wanted to fuel the passion that comes with this sport by showcasing the latest technologies, being home to the best bikes across a variety of sectors and housing a coffee shop that will encourage conversations and storytelling amongst like-minded cyclists.”

In February 2021, Suleyman welcomed Tom Singh, entrepreneur behind high street giant New Look, and former Dragons Den investor Tej Lalvani, CEO of Vitabiotics, as co-investors of Bikesoup.

Bikesoup is now set to bring West London a curated edit of premium and bespoke bikes, carefully selected products and a showcase of the latest cycling technologies.

Visitors can expect to see the latest bikes from brands including BMC, Scott, Giant and Gogoro, as well as some bespoke one-of-a-kind builds displayed over two floors totaling 5500 sq. ft.