Belle Vue

Belle Vue is a 5,700 square metre retirement community of 60 one and two-bedroom apartments in Hampstead, designed by Morris+Company. It’s surrounded by carefully landscaped gardens and manicured courts, with which it offers a communal environment for its residents.

Inside the feeling of community is continued with a restaurant, cafe, library, spa, gym, lounges and activity rooms. All are thoughtfully considered to ensure the residents are catered for in all ways. Journeys throughout the project are open to communal areas as well for further social considerations.

Due to Belle Vue’s surroundings, Floren.be’s Avorio brick was used to retain a similar, but a visually distinct homage to the brick structures in the multiple local conservation areas. The lightness and fluctuating tonality of the red Avorio allows the building to appear as light and airy externally as it is inside, due to its large windows, open plan layouts and community spaces.

With a clientele whose average age is around 77, it’s insightful that Pegasus Life Pegasus Lifestory chose to hire from architectural practices who had no previous experience in the retirement sector. Modern sentiments are clearly visible throughout, but care and consideration are shown to its inhabitants where a calm environment is melded with the benefits of inner-city living.

Belle Vue was recently shortlisted for the 2022 RIBA London awards.