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The Specification Marketing Cycle

The Specification Marketing Cycle

NBS

A free, downloadable tool to help you plan and get the most out of your marketing activities on the journey to product specification.Plan your marketing with NBS To help you as construction product manufacturers plan your marketing activities and raise awareness of your products across the construction timeline; we've designed the Specification Marketing Cycle. Use this tool to help you visualise the specification process and assess what marketing tactics are best to use and where. The Specification Marketing Cycle shows the steps people go through when specifying products. We've designed it around the typical sales pipeline for manufacturers on the route to specification. Use the tool to help plan out marketing activities that deliver everything specifiers need to find, select, and specify your products.The cycle begins with creating awareness of your business and its products and ends with re-engaging specifiers for future projects. The cycle follows every step to take to get your products specified - and for them to then stay in the specification during the building phase.Use this free resource to understand a wide range of marketing tools and how you can use them most effectively to drive specifications through the design and construction process.Start building your marketing strategy and planning your marketing activity with the NBS Specification Marketing Cycle - download now by clicking the button below.
Sponsored
Preston Market

Preston Market

Hardscape Products Ltd

In February 2018 Preston’s much anticipated multi-million-pound market hall opened its doors to customers for the first time. The new facilities are housed underneath the restored Victorian Canopy, which dates to 1875, with huge glass walls creating an open atmosphere with plenty of routes in from the streets surrounding the central location. Outside the hall is the refurbished outdoor market space and Box Market shipping containers that are tall enough to walk inside. These containers are used by traders on the former Fish Market as a base from which to sell their goods.
Sponsored
Rathbone Market

Rathbone Market

Schöck Ltd

The Rathbone Market scheme, part of the Canning Town and Custom House regeneration programme, is a three-phase development that when complete will see the area totally reinvigorated. There will be a new market square at the heart of the community, bordered by around 35,000 sq ft of new shops and cafes. The development will also feature offices; community facilities, two new public squares and 652 new homes.The majority of apartments on the upper levels will have a double aspect and all will have balconies. The intention is to provide a development of great visual depth, using two colours of brick. The balconies are designed with an unusually large 2.3 metre cantilever and to meet this demanding specification, it is the Schöck Isokorb® that is being incorporated into the project. Specifically the product being used at Rathbone Market is the Schöck Isokorb® T type SK for concrete-to-steel connectivity. It is 180mm wide and between 180 and 280mm high to allow flexible adjustment for differing slab thicknesses and contains 80mm of insulation thickness. It can also bear extremely heavy loads and this combination of features makes the units ideal in meeting the various thermal and structural demands involved with such large modern balconies.
Sponsored
Downham Market, Norfolk

Downham Market, Norfolk

Hardscape Products Ltd

Hardscape made a return visit earlier in 2017 to a market town in the Fens, Norfolk, with a long history believed to date back to the Saxon Period. One of the oldest market towns in Norfolk (it was granted a market charter as early as 1050), Downham Market stands on the banks of the river Great Ouse and its name translates as ‘settlement on a hill’, with its hilltop location rising above the surrounding fens.
Sponsored
Stables Market - Commercial Awnings

Stables Market - Commercial Awnings

Able Canopies Ltd

Adcrest Ltd. is an electrical contracting company that was working on a new refurbishment project for Stables Market in Camden, London. Stables Market was in need of a number of new awnings to provide weather protection to the entrances of their shops. They had existing awnings in place that had been there for a number of years and were no longer fit for purpose and therefore needed replacing.
Sponsored
Brentford Market Place

Brentford Market Place

Marshalls plc

Brentford Market Place was one of the main areas scheduled to be redeveloped as part of a wider scheme to entice people back into the town centre. ‘Making the connection’ is a project set up to improve Brentford town, funded by the Mayor’s outer London fund. The aim of the scheme is to attract people to Brentford High Street, one of West London’s most historic and diverse shopping areas, by improving the public realm space and creating a new route for walkers and cyclists along the Grand Union Canal, between Great West road and Brentford High Street.
Sponsored
Wolverhampton Market

Wolverhampton Market

Roché Systems Ltd

Wolverhampton market has recently undergone a major overhaul. The project involved closing all of the indoor stalls and moving them elsewhere; mainly into shipping containers which had been specially designed for the purpose.Project managers White Circle are at the forefront of the shipping container upcycling trend. While markets don’t traditionally tend to require much security at a stall level, relocating to permanent outdoor structures posed a new challenge. This was solved by installing a T55 security shutter on each of the 16 cabins. Openings measured from 1.6m to 2.9m wide, all at 2.3m high and with manual operation. An anthracite grey finish was chosen to complement the brightly coloured containers.T55 security shutters have 55mm slats, enabling a box size between 165mm and 250mm. The compact design makes them perfect for small openings where aesthetics are important.In Wolverhampton, stall owners were happy with their new accommodation. The Snack Bar café was based indoors for 19 years before the move. Co-owner Donna Walton said: “For us it’s been much busier outside. It’s been a big change but it’s for the best, and we love our new home now”.She continued: “At first I was worried whether the business would be more vulnerable being outside, but when the council told us we’d have roller shutters I felt relieved. They’re unobtrusive and really easy to open and close, too”.in addition we provided 9 of the Markilux 3300 patio awnings designed for widths of up to 5600mm and with a projection of 1500mm projection. These were manufactured with manual operation due to the reduced projection and gave stall holders ease of use depending on the conditions.The angular design was well suited to the shipping containers and the grey frame and fabric colour were chosen to keep a uniform look across all the different containers. 
Sponsored
Rathbone Market

Rathbone Market

The Outdoor Deck Company Ltd

The Outdoor Deck Company were specified to supply and install 560m² of FSC Massaranduba timber decking to create a series of pathways that branch out to each entrance. Massaranduba is one of the hardest and most durable timber species in the world making it the perfect timber surface for this busy external space. Rathbone Market has been shortlisted for several awards and is winner of The Sunday Times British Homes Awards – Development of the Year (Schemes of more than 200 homes) 2017.
Sponsored
Billingsgate Market Continuous Hip End Ridgelight

Billingsgate Market Continuous Hip End Ridgelight

Whitesales Rooflights

Project: Billingsgate Market, London Client: Corporation of London Products: em.glaze Continuous Hip End Ridgelight
Sponsored
Manhole Reinstatement - IKO Pacopatch, Market Harborough

Manhole Reinstatement - IKO Pacopatch, Market Harborough

IKO Ireland

A failed manhole near a residential area in Market Harborough needed to be reinstated. Leicestershire County Council required a long-lasting road ironwork reinstatement solution that could be installed right first time.
Sponsored
Jersey Central Market Patent Glazing

Jersey Central Market Patent Glazing

Lonsdale Patent Glazing & Rooflights

The States of Jersey were keen to refurbish the glazed roof at Central Market, St Helier, but had to work closely with traders to ensure the minimum of disruption. Stallholders were also concerned about solar gain during hot summers. At the same time, they were wary of the usual tinted glass options that may have cast colour onto their different food markets and flowers. The natural beauty influences customers buying decisions.
Sponsored
Aqua Libra x Singer Capital Markets

Aqua Libra x Singer Capital Markets

Aqua Libra Co

Singer Capital Markets is a leading investment bank dedicated to supporting ambitious UK growth companies and their investors.
Sponsored
Rathbone Market, Canning Town

Rathbone Market, Canning Town

RCM - Roofing and Cladding Materials Ltd

Rathbone Market is one of six schemes in the UK that has been delivered by English Cities fund (ECf), a regeneration partnership between Homes and Communities Agency (HCA), Muse Developments and Legal and General. Part of the 680,000 sq ft Canning Town & Custom House regeneration area programme, Rathbone Market was designed by Project Orange and formed the third and final phase of the entire development. Continuing its long-standing relationship with John Sisk and Son, one of the main contractors to the programme, RCM supplied a whole host of products for the successful development of the project.
Sponsored
Accoya wood selected for Forest City’s 2175 Market Street apartments

Accoya wood selected for Forest City’s 2175 Market Street apartments

Accoya

2175 Market is designed to meet LEED Platinum Certified standards. That means sustainably-sourced materials and energy-efficient building systems, from appliances to solar water heating. As a mixed-use, transit-oriented development, 2175 Market has taken the highest steps to utilise environmentally sustainable products and materials, and to minimise waste and pollutant. This is why Accoya was selected by Forest City and distributed by National Wood Products. The result is a beautifully-designed community, both inside and out.
Sponsored
Deptford Market, Deptford Market Yard, London

Deptford Market, Deptford Market Yard, London

Hardscape Products Ltd

Client: The Deptford Project Architect: Farrer Huxley Associates Contractor: Bower Contracting
Sponsored
Market Rasen - AD Treatment Lagoon

Market Rasen - AD Treatment Lagoon

Juta UK Ltd

The Treatment lagoon at Market Rasen is formed by creation of an earthworks bunded area, which is then lined with JUTAMAT 5000 (GCL) as a secondary containment liner; overlain by JUNIFOL 2.00mm HDPE geomembrane as the primary containment liner. Once the lagoon is formed and lined the provision of a JUINFOL 1.00mm HDPE floating geomembrane cover to contain all odours is implemented. It is therefore possible to inflate the floating cover, providing a simple means of methane storage. Currently lagoons of this type may be constructed more for their methane generation than in the past.
Sponsored
Chabrat Fish Market in Mina District, Doha

Chabrat Fish Market in Mina District, Doha

Folienwerk Wolfen GmbH

Chabrat Fish Market in Mina District, Doha is a luxurious seafood destination with stunning architecture and a beautiful interior. The market offers an impressive selection of fresh seafood, including local and imported varieties.Doha Port Mina District is a popular tourist attraction with a harbour for cruise ships, as well as cafes, eateries, retail stores, and hotel apartments. Chabrat Fish Market fits marvellously into the neighbourhood of buildings painted in striking, vibrant colours and surrounded by lovely green gardens. The overhead glazing, made with the laminated coloured/stained glass with evguard®  is exquisitely crafted and absolutely stunning. Beautiful lighting fills the space and it creates a mix of light and shadow and a reflection on the walls in a variety of color tones.Photo: Amazing design and hot climate and extremely high UV exposure application made by MEBG & Spectra Arts/Qatar.Contact Spectra Arts, Qatar for more information on the project:Spectra ArtsTel: +974 44581112email: info@spectraarts.comwww.spectraarts.comevguard® laminating film has many adaptable uses for both laminated safety, security and architectural glass. evguard® is highly adaptable to varying conditions, and undertakes the most stringent tests to mark its quality, durability & safety. Contact MEBG for #evguard® in the Middle East Issa OSMAN issaosman@gmebusiness.com+961 3 145 155Nagham OsmanNagham.osman@gmebusiness.comAline Daheraline.daher@gmebusiness.com+961 1 511081Contact GlassParts for #evguard® in UK & IrelandTony Mallick +44 7392 458390tony@glassparts.co.ukwww.glassparts.co.uk
Sponsored
Pedestrian Grating for street food outlets at Spitalfields Market

Pedestrian Grating for street food outlets at Spitalfields Market

Lang+Fulton

Lamb Street in Spitalfields Market is a popular route for visitors to walk along with small retail and food kiosks. The area has been sympathetically transformed into a new public space while retaining a semblance of its industrial heritage.Lang+Fulton have supplied 184m2 of open mesh floor grating for the pedestrianised area where customers can sit and enjoy the street food. A heel proof grating was chosen with a small 33x11mm aperture for a safe and comfortable experience.
Sponsored
Market Estate and Caledonian Park, Islington - Modena Railing Fence

Market Estate and Caledonian Park, Islington - Modena Railing Fence

Lang+Fulton

Market Estate is situated next to Caledonian Park in the London Borough of Islington. It is named after the Metropolitan Cattle Market, opened by Prince Albert in 1855 as an alternative to Smithfield. A major redevelopment includes a mix of residential units. As part of this scheme, significant improvements were made to Caledonian Park: planting new trees and relaying paths.A Modena railing fence surrounds the formal landscaping and a children’s play area within the park and encloses an additional garden to the North.Over 450m of standard and radiused fencing was supplied with double-leaf and pedestrian gates. A pair of bespoke gates were designed and manufactured to hang within stone pillars with a section of Modena-XL, 3m high fencing, to either side. This forms an impressive entrance towards the Victorian Clock Tower, the clock is noted for being a prototype for Big Ben.Finish: hot-dip galvanised & polyester powder coat – Mica Grey
Sponsored
Newport Market Receives a Granada Secondary Glazing Install

Newport Market Receives a Granada Secondary Glazing Install

Granada Secondary Glazing

Granada Glazing designed, manufactured and installed bespoke aluminium secondary glazing as part of a £12 million refurbishment of the traditional Newport Market in South Wales.Providing a quiet internal environment was essential as the refurbished building will house more than 100 independent businesses, such as ‘street food’ restaurants, a workspace hub and offices, alongside 42 affordable apartments.
Sponsored
Hereford Livestock Market

Hereford Livestock Market

Eternit

The £7m building project specified steel sheets in the original plans but concerns were soon raised about the potential reverberation and noise from wind, heavy rain and hail causing distress to the animals. In addition to this, the steel sheets would also have been susceptible to corrosion; caused by heat and moisture from the animals’ slightly acidic breath condensing on the relatively cooler underside of the roof. In place of the steel sheets, Eternit fibre cement Profile 6 sheets were chosen.
Sponsored
Marketing consultancy

Marketing consultancy

Isomass Ltd

R&R Area
Sponsored
Sherwin-Williams FasTop TG69 supplied to Billingsgate Market for long term hygienic flooring solution

Sherwin-Williams FasTop TG69 supplied to Billingsgate Market for long term hygienic flooring solution

Sherwin-Williams

A rapid solution was required for Billingsgate Market - the UK's largest inland fish market - that was fit for purpose, exceptionally durable and would not disrupt daily operations. The project involved supplying Sherwin-Williams FasTop TG69 flooring to the 13 acre ground floor of the self-contained market complex, which comprises of 98 stands and 30 shops. The solution had to be food-safe with outstanding wearing properties. A decade after it was installed , the flooring has stood the test of time and is a testament to why FasTop is widely used in the food and drinks sector.
Sponsored
Soundis Acoustic Flooring at The Market Building, Brentford London

Soundis Acoustic Flooring at The Market Building, Brentford London

Soundis

In 2015, Quinn London Ltd started the refurbishment of The Market Building, in Brentford which involved the conversion of Offices to residential dwellings as a ‘Material Change of Use’ project. Soundis provided acoustic solution options for this project, in order to ensure a cost effective Value Engineering Exercise, on behalf of the Main Contractor.As the 1st floor required a deep void system due to new soil pipes and waste pipes having to be installed along the corridor within the building for kitchens and bathrooms, it was agreed to utilise Soundis Cradle & Batten System. This provided a service void for the pipes of 300mm whilst the other areas of the floor were treated with the system at 80mm FFH. The Soundis cradle & batten acoustic floor was then overlaid with a Soundis a high quality, interlocking dry screed system gypsum fibreboard.The Soundis cradle & batten floor system has been installed on the existing concrete and existing timber structural floors to provide a level floor over the un-even sub-deck. The service void provided by Soundis cradle & batten system can be used for other flooring applications, such as underfloor heating.Our Cradle and Risers are manufactured from 100% recycled materials assisting to the sustainability targets of projects.
Sponsored
Chambers Green, Needham Market

Chambers Green, Needham Market

urbanspec

urbanspec Bin Stores, Bike Stores
Sponsored
Deptford Market Yard

Deptford Market Yard

DAD - DECAYEUX

2010-1 mailboxes
Sponsored
St James’s Market

St James’s Market

Albion Stone plc

Albion Stone supplied over 4,000m² of Fancy Beach Whitbed for the stone-on-precast panels, starting with a coarse finish on the bottom working up to a fine finish at the higher levels. Grove Whitbed was used for the plinths, similar to the Stock Exchange at Paternoster Square
Sponsored
Bolton Gate secure retail units in refurbished Victorian Market Hall Vaults

Bolton Gate secure retail units in refurbished Victorian Market Hall Vaults

Bolton Gate Company

As part of a £14 million redevelopment of Bolton’s Market Place Shopping Centre, the extensive historic vaults that lay beneath were uncovered and developed into bar and restaurant units. Bolton Gate were engaged to design, manufacture and install nine collapsible steel gates which spanned the openings some of which were arched and in keeping with the surrounding metalwork, a clear powder coating was applied over the galvanised substrate to match. In addition to the vault gates, Bolton Gate also supplied a series of roller shutters, smoke and fire curtains in the upper development of the project.
Sponsored
Clement steel door screens chosen for famous market street in Soho Conservation Area

Clement steel door screens chosen for famous market street in Soho Conservation Area

Clement Windows Group

Berwick Street is a lively and diverse community in the heart of London's Soho district, built between 1687 and 1703. It runs between Oxford Street to the north and Peter Street to the south and is well known for its thriving market which was established in the 18th century, making it one of the oldest markets in London. 90-104 Berwick Street has recently been transformed from an unattractive 1950s block into a stylish, contemporary, mixed use development. Although unlisted, the building is situated in the Core Central Activities Zone and the Soho Conservation Area, so it was vital that any changes made were in keeping with the surroundings. Clement Windows Group was requested to supply and install the custom- made steel windows and door screens used for the shop fronts on the ground level. A combination of products was specified from both hot rolled and cold formed steel profiles all with polyester powder paint surface coatings. These included Clement W40 steel windows which sit beside and above the doors, the Jansen Economy 50 range of single and double doors and Jansen Economy 60 range of bi fold doors.The Project Manager, Ben Styles said “The Clement W40 steel windows and the Jansen Economy doors provided us with the slender, elegant frames we wanted for this Central London development, giving the shop fronts a contemporary look while remaining true to the urban origins of the site. Clement delivered to our timescales, and we would use them again.”
Sponsored
Leather Market St, London SE1

Leather Market St, London SE1

Isomass Ltd

New flats
Sponsored
ASF Bespoke Bronze Street Furniture, Crowle Market Square

ASF Bespoke Bronze Street Furniture, Crowle Market Square

Architectural Street Furnishings part of WB White Foundry

ASF worked closely with the architect to develop a 'whole material solution' for what started as an open spec project. The brief was to produce a single material and very high quality street furniture package that complimented but did not dominate the market square. It was decided that LG2 Aluminium Bronze would be used. In this material ASF produced bespoke cycle stands, feature paving strips, a feature paving tree surround and bollards as well as step units to properties surrounding the square. Feature products were all sand cast and above ground externals machine engineered.
Sponsored
ABG blueroof - Green Extensive, Rathbone Market, London, UK

ABG blueroof - Green Extensive, Rathbone Market, London, UK

ABG

The designer obtained consent under the latest SuDS regulations in the densely build area of London. Restriction on outflow rates to sewers demanded high attenuation. The original design for stormwater attenuation involved discharging tanks under the ground. This was expensive and took up valuable space, an alternative was required. ABG proposed their Blueroof system which could be installed directly on to the hot melt waterproofing system allowing various surface finishes. Due to height limitations a cascade system was used. Various roof finishes included paved access, landscaped areas and bio diverse to attract wildlife. This increased the potential for BREEAM points.
Sponsored
ACO MonoDrain drives high quality drainage solution for regeneration project

ACO MonoDrain drives high quality drainage solution for regeneration project

ACO Technologies plc

In 2018, Corby town centre was in need of renovation. With more council planners calling for sustainable, urban developments, it became clear that the town’s Market Walk Shopping Centre needed to be updated, both functionally and aesthetically. Midlands-based O’Brien Contractors were tasked with transforming Market Walk’s outdated multi-story carpark on Market Walk into a flexible, functional and long-lasting alternative.
Sponsored
HVM Terra 180 Swing Arm Barrier - IWA 14

HVM Terra 180 Swing Arm Barrier - IWA 14

Frontier Pitts Ltd

IWA 14 Terra 180 Swing Barriers, PAS 68 Compact Terra Barriers and PAS 68 Static Terra Venus Bollards at Spitalfields Market Bishops Square, Spitalfields, adjacent to the Old Spitalfields Market is located in the historic heart of East London, on a site that has had a market for over 350 years. Spitalfields offers an opportunity to experience this wonderfully authentic London area that is home to contemporary brands and innovative Street Food independents, all set against the backdrop of a world-famous City skyline.
Sponsored
SIGA Heritage - Rutland

SIGA Heritage - Rutland

SIGA Natural Slate

The Lodge Trust, Market Overton.
Sponsored
Various Case Studies from the Bridman web site

Various Case Studies from the Bridman web site

Bridgman IBC Ltd

10 case studies from different market sectors

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