Embassy Theatre

Location: Skegness, UK

Platform: Seatway TP

Seat: Gallery-3, Monet & Sandler Folding chairs

Number of seats:  1,100

Project Overview

The Embassy Theatre team is a multi-purpose auditorium managed by the Magna Vitae family. Not only does the Embassy Theatre host many fantastic music events, but it also plays a vital part in the community, hosting regular Blood Donor sessions, and it's the beating hub for Jobs Fairs and the annual SO Festival.

The Culture House construction project commenced in September 2024 with extensive renovations completed in April 2025 that included the replacement of the auditorium seating.

Solution

The venue had an existing retractable system that was tired and required considerable effort to set up. After lengthy discussions at the tender stage, our design was chosen as the best way forward for the facility. We were able to accommodate a faceted retractable system with side banks at 45 degrees to draw the audience into the performance space. We were the only company that could join the system as one bank and provide a semi-automatic folding mechanism for the chairs, which has reduced set-up time from 1 hour plus to less than 10 minutes, a real win for the end user. Fitted with Gallery 3 high back chairs and polished wood arms, it provides a truly professional Theatre feel.

The balcony has fixed seating featuring the same Gallery 3 chairs and the Monet Chair for the luxury VIP Seating. A further 200 folding chairs were supplied at floor level with complimenting trolleys, enabling the space to be quickly cleared for non-seated events.