Hansgrohe Water Studio

Based in the heart of Clerkenwell, Hangrohe’s new

showroom aims to create a hub of inspiration, excitement

and resources for the international architect and design

community.

Interior design company I-AM created a brand

experience, integrating moving, working water as well as

more abstract, artistic features.

Working showerheads and mixers are set against the

backdrop of a 4D-mapped ‘digital waterfall’ animated

artwork, whilst window display features billowing fabric

evocative of water flowing from a tap.

Showcasing more than 200 products, the Water Studio

strikes a balance between inspiration and expertise. It

is a working space, a creative sanctuary and studio for

education and collaboration.

I-AM approached Allgood to provide a contrasting

addition to the showroom in the form of the Holt range.

Comprising of door and bathroom accessories, Holt is

made oak and hand finished.

Bespoke length pull handles were crafted for the existing

glass entrance doors, continuing the interior’s warming

aesthetic. Due to their exterior use, a new external

lacquer was applied, in order to shield the handles from

varying outdoor conditions.

In the bathroom area, the Holt approved document

M pack was installed, showcasing the range’s ability

to cater for the disabled, whilst contributing to the

bathroom’s decor.