Acqua di Parma

For an exclusive retail project at Harrods in London, Acqua di Parma selected our Praso Cement-Based Terrazzo Tiles to complement the brand’s timeless elegance. The installation covered 35.38m² of flooring, providing a durable yet sophisticated surface in one of the world’s most prestigious department stores. 

The Praso Terrazzo Tiles, with their honed finish and 15mm marble chip detail, were chosen to embody Acqua di Parma’s Italian heritage and refined brand identity. The 60x60cm format ensured a seamless, balanced layout, creating a smooth visual flow across the shop floor. 

In Harrods’ high-footfall environment, terrazzo was the perfect choice - combining resilience and easy maintenance with an understated luxury that enhances the retail experience. This installation illustrates how terrazzo can unite brand identity with practicality, delivering a floor that is both beautiful and built to last.