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ITSU chooses American Red Elm for new concept booth seating

by James Latham


The American Red Elm booths can now be found in ITSU outlets at Victoria, Camden, Heathrow T5 and Bristol, with plans to re-fit more restaurants across the UK later in the year. ITSU pride themselves on providing beautiful high quality food, so it was imperative for them to find a material to reflect that. American Red Elm is known for its attractive appearance, smooth texture and distinctive visible grain so was the perfect choice. As well as the aesthetic qualities it was chosen for its impressive sustainable credentials and hard-wearing qualities with excellent shock resistance and flexibility.

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