Sports Direct’s new 35,000ft2 Watford store represents the model of the retailer’s next generation environment. Bringing sports brands including Nike, Adidas and Puma, along with urban fashion labels through the USC streetwear and fashion outlet; the store delivers an enhanced shopping experience. Throughout the store, Luxury Vinyl Tiles and Heterogeneous Vinyl floors from IVC have been used. Employing a mix of high-performance Moduleo 55, Moduleo 55 Expressive and Concept 70 compact sheet vinyl; The One Off, the creative agency behind the immersive retail design, has used flooring to help elevate the brand.
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